Discovering Generation Z's Boycotting Behaviors Within the Live Music Ticketing Industry
Abstract
Discovering generation Z's boycotting behaviors within the live music ticketing industry through a study framed by service failure and recovery to determine how a consumers relationship with an artist or ticketing company can affect customer satisfaction.
Keywords:
Marketing, Boycotting, Negative Word of Mouth, Live Music Ticketing, Service Failure and Recovery
Status
Undergraduate
Department
Marketing
College
Honors Tutorial College
Campus
Athens
Faculty Mentor
Weeks, Jessica
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Discovering Generation Z's Boycotting Behaviors Within the Live Music Ticketing Industry
Discovering generation Z's boycotting behaviors within the live music ticketing industry through a study framed by service failure and recovery to determine how a consumers relationship with an artist or ticketing company can affect customer satisfaction.