The Visual Plane of Advertising: The Techniques of Commercial Storytelling
Abstract
An analysis of visual storytelling techniques used in commercial filmmaking and their similarities to the techniques of narrative film.
Keywords:
film, commercial film, visual storytelling, cinematography, commercials
Status
Undergraduate
Department
Film
College
Chaddock + Morrow College of Fine Arts
Campus
Athens
Faculty Mentor
Martin, Lindsey
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
COinS
The Visual Plane of Advertising: The Techniques of Commercial Storytelling
An analysis of visual storytelling techniques used in commercial filmmaking and their similarities to the techniques of narrative film.