Scoping Plan for the promotion of the Collegiate Rivalry Classic

Presenter Information

Jared Emch, Journalism

Abstract

This is a theoretical PR campaign planning document for a large-scale outdoor hockey event to be hosted at Ohio University.

Keywords:

sports public relations, sports event planning, promotion, communications

Status

Undergraduate

Department

Journalism

College

Honors Tutorial College

Campus

Athens

Faculty Mentor

LaPoe, Victoria

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Scoping Plan for the promotion of the Collegiate Rivalry Classic

This is a theoretical PR campaign planning document for a large-scale outdoor hockey event to be hosted at Ohio University.