Market Encounters : Consumer Cultures in Twentieth-Century Ghana

Authors

Bianca Murillo

Files

Series

New African Histories

Description

In Market Encounters, Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through to the political turmoil of the 1970s.

Murillo brings sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens when African businesses are incorporated into global markets. By emphasizing the centrality of human relationships to Ghana’s economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.

Copyright Statement

Market Encounters © 2017 by Ohio University Press is licensed under Creative Commons License CC BY-NC-ND. To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0

Language

eng

ISBN

9780821446133

Publication Date

10-16-2017

Publisher

Ohio University Press

City

Athens

Keywords

Market Encounters, Bianca Murillo, Ghana, Gold Coast, consumerism, colonial capitalism, economic history, business history, social history, cultural history, African markets, market women, sales clerks, everyday consumers, decolonization, gender, race, globalization, commerce, consumption studies, African economy, modern Ghana

Disciplines

African History | African Studies | Cultural History | Economic History | Social History

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Recommended Citation

Murillo, Bianca, "Market Encounters : Consumer Cultures in Twentieth-Century Ghana" (2017). Ohio University Press Open Access Books. 97.
https://ohioopen.library.ohio.edu/oupress/97