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Home > BUSINESS > MARKETING > MARKETING-OAPUB

Marketing Open Access Publications

 

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Submissions from 2020 2020

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The Intersection of Service and Sales: The Increased Importance of Ambidexterity, Adam Rapp, Thomas L. Baker, Nathaniel N. Hartmann, and Michael Ahearne

Submissions from 2019 2019

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Exploring Online Consumer Curation as User-Generated Content: A Framework and Agenda for Future Research, with Implications for Brand Management, Jessica Babin and John Hulland

 
 
 

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