Abstract
This study aims to investigate Destination Resilience model derived from variables of tourism discourse utilized as destination marketing strategy during natural disaster crisis in Bali, Indonesia.
Status
Graduate
Department
Recreation, Sport Pedagogy, & Consumer Sciences
College
Gladys W. and David H. Patton College of Education
Campus
Athens
Faculty Mentor
Dr. Rebecca Choi
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
COinS
Conceptualizing Destination Resilience as Destination Marketing Strategy During Crisis
This study aims to investigate Destination Resilience model derived from variables of tourism discourse utilized as destination marketing strategy during natural disaster crisis in Bali, Indonesia.