How Injunctive and Descriptive Norms Affect the Cosmetics Purchasing Behavior of College Aged Women

Presenter Information

Maria Segui Irizarry

Abstract

Studying how different norms affect the purchasing behavior of college aged women in the cosmetics world.

Status

Undergraduate

Department

Business Administration

College

Honors Tutorial College

Campus

Athens

Faculty Mentor

Gyomlai, Moumita

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How Injunctive and Descriptive Norms Affect the Cosmetics Purchasing Behavior of College Aged Women

Studying how different norms affect the purchasing behavior of college aged women in the cosmetics world.