How Injunctive and Descriptive Norms Affect the Cosmetics Purchasing Behavior of College Aged Women
Abstract
Studying how different norms affect the purchasing behavior of college aged women in the cosmetics world.
Status
Undergraduate
Department
Business Administration
College
Honors Tutorial College
Campus
Athens
Faculty Mentor
Gyomlai, Moumita
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
COinS
How Injunctive and Descriptive Norms Affect the Cosmetics Purchasing Behavior of College Aged Women
Studying how different norms affect the purchasing behavior of college aged women in the cosmetics world.