Presenter Information

Reagan Farmer

Abstract

This project utilizes survey research to discover if Anthony Downs' theory of the rational voter remain true when voters are exposed to the various emotional appeals used in campaign advertisements.

Status

Undergraduate

Department

Political Science

College

Honors Tutorial College

Campus

Athens

Faculty Mentor

Spiker, Kevin

Share

COinS
 

The Irrational Voter: The Rationality of the Electorate When Confronted with Emotional Appeals in Political Campaign Advertisements

This project utilizes survey research to discover if Anthony Downs' theory of the rational voter remain true when voters are exposed to the various emotional appeals used in campaign advertisements.