Abstract
This project utilizes survey research to discover if Anthony Downs' theory of the rational voter remain true when voters are exposed to the various emotional appeals used in campaign advertisements.
Status
Undergraduate
Department
Political Science
College
Honors Tutorial College
Campus
Athens
Faculty Mentor
Spiker, Kevin
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
COinS
The Irrational Voter: The Rationality of the Electorate When Confronted with Emotional Appeals in Political Campaign Advertisements
This project utilizes survey research to discover if Anthony Downs' theory of the rational voter remain true when voters are exposed to the various emotional appeals used in campaign advertisements.