Luxury Product Packaging: Investigating the Perceived Value of Secondary Packaging for Luxury Goods

Presenter Information

Gretchen Honer, Marketing

Abstract

This research explores how luxury secondary packaging adds a higher perceived value to luxury goods.

Keywords:

Marketing. Luxury Goods, Consumer Behavior, Consumer Profiles, Secondary Packaging

Status

U

Department

Marketing

College

Honors Tutorial College

Campus

Athens

Faculty Mentor

Weeks, Jessica

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.