Abstract
A persuasive ad targeting minority group participation in COVID-19 vaccine trials underscores the need for effective messaging
Keywords:
Color metaphor, COVID-19, vaccine trial, campaign advertisement, communication
Status
Graduate
Department
Communication Studies
College
Scripps College of Communication
Campus
Athens
Faculty Mentor
Beck, Dr. Christina
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
COinS
What's color got to do with it?: Persuasive appeal for participation in COVID-19 vaccine trials in the US.
A persuasive ad targeting minority group participation in COVID-19 vaccine trials underscores the need for effective messaging
Social Media Link
Twitter: @NancinDadem
Instagram: @n.a.n.c.i.n