Event Title

Music as a Marketed Commodity: An Overview of Past, Present and Future

Presenter Information

Lauren Wittschen, Journalism

Abstract

The goal of this thesis is to understand music marketing as it has existed, currently exists, and will continue to exist.

Keywords:

Journalism, Music marketing, Media marketing, Music marketing strategies

Comments

Presenter email: lw458816@ohio.edu

Status

Undergraduate

Department

Journalism

College

Honors Tutorial College

Campus

Athens

Faculty Mentor

Antonuccio, Josh

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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Music as a Marketed Commodity: An Overview of Past, Present and Future

The goal of this thesis is to understand music marketing as it has existed, currently exists, and will continue to exist.