Event Title

Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent

Presenter Information

Derek Tittle, Marketing

Abstract

Investigates how intent to repurchase from a restaurant or online food delivery service is impacted when service failures occur.

Keywords:

Business, Marketing, Online food delivery, Service failures, Repurchase intent

Comments

.

Status

Undergraduate

Department

Marketing

College

Honors Tutorial College

Campus

Athens

Faculty Mentor

Matta, Vic

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Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent

Investigates how intent to repurchase from a restaurant or online food delivery service is impacted when service failures occur.