Event Title
Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent
Abstract
Investigates how intent to repurchase from a restaurant or online food delivery service is impacted when service failures occur.
Keywords:
Business, Marketing, Online food delivery, Service failures, Repurchase intent
Status
Undergraduate
Department
Marketing
College
Honors Tutorial College
Campus
Athens
Faculty Mentor
Matta, Vic
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
COinS
Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent
Investigates how intent to repurchase from a restaurant or online food delivery service is impacted when service failures occur.
Comments
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