Event Title
Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent
Abstract
Investigates how intent to repurchase from a restaurant or online food delivery service is impacted when service failures occur.
Keywords:
Business, Marketing, Online food delivery, Service failures, Repurchase intent
Status
Undergraduate
Department
Marketing
College
Honors Tutorial College
Campus
Athens
Faculty Mentor
Matta, Vic
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
COinS
Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent
Investigates how intent to repurchase from a restaurant or online food delivery service is impacted when service failures occur.
Comments
Presenter email: dt057416@ohio.edu